Privacy Policy Wizard

Introduction

Apple's App Store Review Guidelines (5.1.1) require every app to include a linked privacy policy. The policy must identify who collects the data and what the app does.

App name Identifies which app this policy covers — required at the top of every privacy policy.

Developer or company name The legal entity responsible for data collection — Apple requires users to know who handles their data.

Effective date Shows when this policy takes effect — helps users and regulators verify it's current.

Brief app description Context for what your app does, so the data practices described in the policy make sense.

Data Collection

Apple's App Privacy Details require you to declare which of their 14 data categories your app collects. Your privacy policy must match your App Store Connect privacy labels — mismatches cause App Review rejections.

Other data types (optional)

Collection Methods

Apple's App Store Review Guidelines (5.1.1) require your privacy policy to explain how data is gathered. Apple's User Privacy and Data Use policy holds you responsible for all code in your app, including third-party SDKs.

User-provided (forms, account creation) Automatic collection (analytics, crash logs) Cookies and tracking technologies Third-party SDKs Device sensors (camera, microphone, GPS) Social media login In-app purchases

Use Purposes

Apple's App Store Review Guidelines (5.1.1) require your privacy policy to clearly explain all uses of collected data. Your privacy labels must declare whether data is used for tracking, analytics, advertising, or app functionality.

Providing and maintaining the app User account management Personalization and recommendations Analytics and performance monitoring Advertising and marketing Customer support Legal compliance Security and fraud prevention Research and development

Third-Party Sharing

Apple's App Store Review Guidelines (5.1.2) restrict how user data can be shared with third parties. Your privacy policy must disclose all sharing, and your App Privacy Details labels must match — inconsistencies cause rejections.

Yes, we share data with third parties No, we do not share data with third parties

If yes, which third parties? Select all that apply.

Analytics providers (e.g., Firebase, Mixpanel) Advertising networks Payment processors Cloud hosting providers Customer support tools Social media platforms

Other third parties (optional)

Data Retention

Apple's App Store Review Guidelines (5.1.1) require your privacy policy to explain your data retention and deletion policies. Privacy laws like GDPR also require you to specify how long you keep user data.

As long as the user's account is active 30 days after account deletion 90 days after account deletion 1 year after account deletion As required by applicable law

Additional retention details (optional)

Data Security

Apple's App Store Review Guidelines (5.1.1) require apps to use appropriate safeguards for the data they handle. Describing your security measures shows users and regulators how their data is protected.

Encryption in transit (TLS/SSL) Encryption at rest Access controls and authentication Regular security audits Data anonymization Secure cloud infrastructure Two-factor authentication

User Rights

Apple's App Store Review Guidelines (5.1.1) require your privacy policy to describe how users can revoke consent and request data deletion. GDPR and CCPA grant additional rights — list them so users know how to exercise them.

Right to access their data Right to correct inaccurate data Right to delete their data Right to data portability Right to opt out of data collection Right to withdraw consent Right to lodge a complaint with a supervisory authority

Account Deletion

Apple's App Store Review Guidelines (5.1.1(v)) require every app that creates accounts to offer account deletion. Your privacy policy must explain how users can request deletion and how long it takes.

In-app settings (Settings > Delete Account) By emailing support Through website account management Through in-app support feature

How long does deletion take?

Additional details (optional)

Children's Privacy

Apple's App Store Review Guidelines (5.1.4) and Kids Category requirements impose strict data restrictions for children's apps. If your app could be used by children, you must disclose this and describe your COPPA compliance — or confirm your app is not directed at children.

No, our app is not directed at children under 13 Yes, our app may be used by children under 13

If yes, describe your COPPA compliance measures (optional)

Minimum age requirement (optional)

Tracking & Advertising

Apple's App Tracking Transparency framework requires you to request permission before tracking users. Your privacy policy must disclose any tracking, and your User Privacy and Data Use declarations must be consistent.

No tracking or advertising Yes, we use tracking or advertising

If yes, which tools do you use? Select all that apply.

Apple SKAdNetwork Firebase Analytics Google AdMob Facebook SDK Adjust AppsFlyer Mixpanel

Does your app show the App Tracking Transparency (ATT) prompt?

Yes No Not applicable (no tracking)

Contact Information

Apple's App Store Review Guidelines (5.1.1) require your privacy policy to include a way for users to contact you about privacy concerns. GDPR additionally requires a Data Protection Officer for certain apps.

Contact email

Website (optional)

Mailing address (optional)

Data Protection Officer name (optional, for GDPR)

Policy Preview

Review your generated privacy policy below. You can go back to edit any section.

Reminder This is a generated template. Please have a qualified attorney review your privacy policy before publishing.

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